My name is Jennifer and I currently live & love in London (although at least 50% of my heart lies in the Shropshire hills). I’ve started this blog as a means of documenting my venture to become a weekday vegetarian. It is a reaction to the environmental and social impact of the over-production and excessive consumption of meat. I will share my experiences, reviews, ideas and pictures, hopefully inspiring others to take up the challenge.

For a concise and well-articulated summary of weekday vegetarianism, you can check out this TED talk by Graham Hill.